The brief involved the visual branding, design and production of a suite of strategic visual communication materials designed to promote and add value to the fourth year design studio at the University of Western Sydney.
The original studio had no visual presence which impacted on the younger students’ aspirations to continue their studies into a fourth and final year.
The objective was to create a visual brand that expressed the professional standard of the students, was recognised outside the confines of the university and was fun yet professional
The name ‘Rabbit Hole’ stems from Lewis Carroll’s ‘Alice in Wonderland’. The Rabbit Hole is forever changing and expanding. It is a place that is creative and unexpected.
This piece won a distinction at the 2008 Australian Graphic Design Association Biennale Awards.
The brief involved the visual branding, design and production of a suite of strategic visual communication materials designed to promote and add value to the fourth year design studio at the University of Western Sydney.
The original studio had no visual presence which impacted on the younger students’ aspirations to continue their studies into a fourth and final year.
The objective was to create a visual brand that expressed the professional standard of the students, was recognised outside the confines of the university and was fun yet professional
The name ‘Rabbit Hole’ stems from Lewis Carroll’s ‘Alice in Wonderland’. The Rabbit Hole is forever changing and expanding. It is a place that is creative and unexpected.
This piece won a distinction at the 2008 Australian Graphic Design Association Biennale Awards.
The brief involved the visual branding, design and production of a suite of strategic visual communication materials designed to promote and add value to the fourth year design studio at the University of Western Sydney.
The original studio had no visual presence which impacted on the younger students’ aspirations to continue their studies into a fourth and final year.
The objective was to create a visual brand that expressed the professional standard of the students, was recognised outside the confines of the university and was fun yet professional
The name ‘Rabbit Hole’ stems from Lewis Carroll’s ‘Alice in Wonderland’. The Rabbit Hole is forever changing and expanding. It is a place that is creative and unexpected.
This piece won a distinction at the 2008 Australian Graphic Design Association Biennale Awards.
The brief involved the visual branding, design and production of a suite of strategic visual communication materials designed to promote and add value to the fourth year design studio at the University of Western Sydney.
The original studio had no visual presence which impacted on the younger students’ aspirations to continue their studies into a fourth and final year.
The objective was to create a visual brand that expressed the professional standard of the students, was recognised outside the confines of the university and was fun yet professional
The name ‘Rabbit Hole’ stems from Lewis Carroll’s ‘Alice in Wonderland’. The Rabbit Hole is forever changing and expanding. It is a place that is creative and unexpected.
This piece won a distinction at the 2008 Australian Graphic Design Association Biennale Awards.
The brief involved the visual branding, design and production of a suite of strategic visual communication materials designed to promote and add value to the fourth year design studio at the University of Western Sydney.
The original studio had no visual presence which impacted on the younger students’ aspirations to continue their studies into a fourth and final year.
The objective was to create a visual brand that expressed the professional standard of the students, was recognised outside the confines of the university and was fun yet professional
The name ‘Rabbit Hole’ stems from Lewis Carroll’s ‘Alice in Wonderland’. The Rabbit Hole is forever changing and expanding. It is a place that is creative and unexpected.
This piece won a distinction at the 2008 Australian Graphic Design Association Biennale Awards.
The brief involved the visual branding, design and production of a suite of strategic visual communication materials designed to promote and add value to the fourth year design studio at the University of Western Sydney.
The original studio had no visual presence which impacted on the younger students’ aspirations to continue their studies into a fourth and final year.
The objective was to create a visual brand that expressed the professional standard of the students, was recognised outside the confines of the university and was fun yet professional
The name ‘Rabbit Hole’ stems from Lewis Carroll’s ‘Alice in Wonderland’. The Rabbit Hole is forever changing and expanding. It is a place that is creative and unexpected.
This piece won a distinction at the 2008 Australian Graphic Design Association Biennale Awards.
The brief involved the visual branding, design and production of a suite of strategic visual communication materials designed to promote and add value to the fourth year design studio at the University of Western Sydney.
The original studio had no visual presence which impacted on the younger students’ aspirations to continue their studies into a fourth and final year.
The objective was to create a visual brand that expressed the professional standard of the students, was recognised outside the confines of the university and was fun yet professional
The name ‘Rabbit Hole’ stems from Lewis Carroll’s ‘Alice in Wonderland’. The Rabbit Hole is forever changing and expanding. It is a place that is creative and unexpected.
This piece won a distinction at the 2008 Australian Graphic Design Association Biennale Awards.
The brief involved the visual branding, design and production of a suite of strategic visual communication materials designed to promote and add value to the fourth year design studio at the University of Western Sydney.
The original studio had no visual presence which impacted on the younger students’ aspirations to continue their studies into a fourth and final year.
The objective was to create a visual brand that expressed the professional standard of the students, was recognised outside the confines of the university and was fun yet professional
The name ‘Rabbit Hole’ stems from Lewis Carroll’s ‘Alice in Wonderland’. The Rabbit Hole is forever changing and expanding. It is a place that is creative and unexpected.
This piece won a distinction at the 2008 Australian Graphic Design Association Biennale Awards.
The brief involved the visual branding, design and production of a suite of strategic visual communication materials designed to promote and add value to the fourth year design studio at the University of Western Sydney.
The original studio had no visual presence which impacted on the younger students’ aspirations to continue their studies into a fourth and final year.
The objective was to create a visual brand that expressed the professional standard of the students, was recognised outside the confines of the university and was fun yet professional
The name ‘Rabbit Hole’ stems from Lewis Carroll’s ‘Alice in Wonderland’. The Rabbit Hole is forever changing and expanding. It is a place that is creative and unexpected.
This piece won a distinction at the 2008 Australian Graphic Design Association Biennale Awards.
The brief involved the visual branding, design and production of a suite of strategic visual communication materials designed to promote and add value to the fourth year design studio at the University of Western Sydney.
The original studio had no visual presence which impacted on the younger students’ aspirations to continue their studies into a fourth and final year.
The objective was to create a visual brand that expressed the professional standard of the students, was recognised outside the confines of the university and was fun yet professional
The name ‘Rabbit Hole’ stems from Lewis Carroll’s ‘Alice in Wonderland’. The Rabbit Hole is forever changing and expanding. It is a place that is creative and unexpected.
This piece won a distinction at the 2008 Australian Graphic Design Association Biennale Awards.
signage concepts
The brief involved the visual branding, design and production of a suite of strategic visual communication materials designed to promote and add value to the fourth year design studio at the University of Western Sydney.
The original studio had no visual presence which impacted on the younger students’ aspirations to continue their studies into a fourth and final year.
The objective was to create a visual brand that expressed the professional standard of the students, was recognised outside the confines of the university and was fun yet professional
The name ‘Rabbit Hole’ stems from Lewis Carroll’s ‘Alice in Wonderland’. The Rabbit Hole is forever changing and expanding. It is a place that is creative and unexpected.
This piece won a distinction at the 2008 Australian Graphic Design Association Biennale Awards.
In action. Photo by Sam Edwards
The brief involved the visual branding, design and production of a suite of strategic visual communication materials designed to promote and add value to the fourth year design studio at the University of Western Sydney.
The original studio had no visual presence which impacted on the younger students’ aspirations to continue their studies into a fourth and final year.
The objective was to create a visual brand that expressed the professional standard of the students, was recognised outside the confines of the university and was fun yet professional
The name ‘Rabbit Hole’ stems from Lewis Carroll’s ‘Alice in Wonderland’. The Rabbit Hole is forever changing and expanding. It is a place that is creative and unexpected.
This piece won a distinction at the 2008 Australian Graphic Design Association Biennale Awards.